As part of my ongoing adventure in self-publishing (also called artisan publishing), I had to select a name for my publishing company. This was more difficult than I expected. I spent a lot of time putting different words in front of “Press” or “Publishing” and could not find anything that resonated.
Then I remembered the newsletter that my marketing company used to send to customers. This was back in 2003 when every business HAD to have a newsletter, much the same way every business MUST have a blog today. I called an old friend of mine for some advice. He had a very successful newsletter that he had used to build up his consulting practice. I asked him if he had any wisdom to impart, and he said, “Kelly, starting a newsletter is a lot like marrying a nymphomaniac. At first, it seems like a really good idea…”
Taking this extremely sage advice into consideration, I decided to call our newsletter the “Wegost Periodical.” “Wegost” stood for “We got our shit together.” And I called it a periodical so we didn’t have to commit to any specific delivery date. Basically, I would tell my customers, “When we get our shit together, you’ll get the newsletter.”
It seems only fitting then, since it has taken me quite a while – years in fact – to get my shit together, that I now adopt the same name for my publishing company.
So, ladies and gentlemen, I proudly introduce to you – Wegost Press.
I love it!
Better than SNAFU or FUBAR.
It’s absolutely perfect!